Our Marketing Plan

My system approach is designed not just to sell your home, but also to ensure that you obtain the highest possible price with the best possible terms. Full Service involves preparing your property for the market, professional photography, the pricing advice of the #1 Real Estate Office in the County, marketing, merchandising, networking and negotiation. This plan has been carefully customized to help you get top dollar for your home!

Pre-Marketing

Some of the most important marketing is done behind the scenes before your home hits the market. I call this Pre-Marketing. Once you have decided to list your home with me and the powerful Coldwell Banker East, a whirlwind of activities ensue. 


Staging

The first order of business is Staging your home to sell! I know, it sounds intimidating! But it actually can be a lot of fun. First and foremost, I will need you to declutter and organize. Then I will introduce you to my professional Stager who will tweak your furniture arrangement, help arrange your collections and make other valuable suggestions to make your home more marketable. Our goal is always to get you the most money in the shortest period of time. The Right Stager = More Traffic.




Professional Photography

Next, comes the Professional Photography. The right lens, the right lighting the right artist to be able to showcase your home across the Internet so that Buyers want their Realtor to include your home in their showings. The Right Photographer = More Traffic. 











Pricing Strategy

We have to recognize that Pricing is not a science, no two homes are alike and timing has a lot to do with the value. To price a home, we are trying to predict what a buyer will pay in this market. Correct Pricing is essential to the Marketing of any home. Properly positioning your home based on the most recent buyer behavior will be critical to our success. Together, we will review the recent comparable sales. Additionally, after the Staging is completed, I will schedule a Pricing Team Walk-Through. Especially, when working with the #1 Real Estate Office in the Area, the power of the Coldwell Banker Westfield East Pricing Team is truly invaluable. You as the Homeowner will make the final decision on the Asking Price, but certainly, the Pricing Team will give you a good idea of what the “range” of opinion is. The Correct Price = More Traffic.
Once a Price is established, regularly scheduled market activity analysis will keep you abreast of inventory changes that may affect your position.

Complete Marketing Plan

Office Notification

The availability of your home will be brought to the immediate attention of the 80+ Associates within Coldwell Banker Westfield East & shared with the 80+ associates in the Coldwell Banker Westfield West Office. This creates a true sense of urgency as the agents contact their existing buyer clients to let them know about our exciting new inventory.

Office Caravan

Scheduled for the first Wednesday morning. The agents from our office will be inspecting your home and providing valuable feedback on our positioning of the property. 


Yard Sign

(Client Option) With your permission, a distinctive Coldwell Banker sign will be placed on your property. This will alert prospective buyers admiring the neighborhood as to the availability of your home.

Internet Promotion

Your home will be listed on the top internet sites as soon as it goes into the multiple listing system. National statistics indicate that over 90% of all home buyers begin their search online.
  • Realtor.com
  • ColdwellBanker.com (National site)
  • ColdwellBankerMoves.com (NJ Specific)
  • GardenStateMLS.com
  • HomeFinder.com
  • Homes.com
  • Trulia.com
  • Zillow.com
  • NewYorkTimes.com
  • NJTopHomes.com (my personal website)

Social Media

Facebook/Twitter/Instagram/LinkedIn/Google+
Facebook advertising has become essential.
Real Estate Websites












Above you see the results of a promoted Facebook post. We promoted this home's Open House post and reached 4,827 people. On top of this, the post got many video views, likes, and comments! 


Direct & Digital Mail

An announcement of the availability of your home will be sent to the immediate neighborhood and to specific target groups by both regular mail (“Just Listed” cards) and electronically via email to existing client bases (eCards)


Multiple Listing Service

On an agreed upon date, the listing of your home will be submitted to the Multiple Listing Service, exposing the property to all Realtor members. Other agents will then have an opportunity to introduce buyers to the property. Showing instructions and the application of an electronic lock box will be made part of the listing.

Open House

Broker  Open House event will be scheduled for your home. You need NOT be present. This allows other agents to preview the property for their clients at a prescribed time, eliminating inconvenient appointment through you.

Public Open House event will be scheduled for Sunday. Hours generally run from 1pm til 4 pm.

 


Advertising

The Power of the Coldwell Banker Brand Advertising.
Faith Maricic personal advertising budget. 
From the Westfield Leader/Scotch Plains Times print advertising to Facebook ads on my Facebook Business Page, your home will have exposure to the entire marketplace. 

Presentation Materials: Prospective buyers viewing your home will have access to a custom brochure with floor plan and professional photography. They will also be able to view an interactive floor plan and virtual tour of the property online.




















Coldwell Banker Westfield East Office Experience

The Westfield East Office of Coldwell Banker Residential Brokerage is the leader in market share for all of Union County both in Closed Volume and Hit Sales.
For 2016, the office received national recognition as being a Premier Office and finished #1 nationally in “Overall Performance” out of 800+ offices. 
Dominates the local "high end" market with the most sales over $2,000,000.

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